Batch 15
Post Graduate Certificate in Product Management
- Live sessions on GenAI
- Hands-on experience with tools like Asana, Mixpanel, Miro and more
- Learn from the #1 school for marketing in the US
- Master product strategy and analytics using AI-driven insights
Please note that the program duration includes a break week for Christmas from 24th Dec 2024 to 1st Jan 2025.
Round Application Deadline
Upcoming round date: Invalid liquid data
Program Overview
Become a next-gen product manager or 'mini-CEO' with a 360-degree understanding of visualizing, innovating, and developing cutting-edge digital products and experiences through design strategies with Kellogg Executive Education's Post Graduate Certificate in Product Management. Build and manage a product roadmap through user research, prototyping, and product analysis to deliver the most commercial impact with UX Design, Agile Methodology, and Data Science and Analytics.
High-level Program Takeaways
Master the end-to-end process of discovering, designing, developing, delivering, and managing products
Learn the strategic thinking and tactical implementation skills needed to become a professional product manager
Gain certifications in product management tools and methodologies, including project management, A/B testing (Optimizely), and analytics (Google Analytics)
Hone your communication, negotiation, and influence skills to effectively manage people and relationships
Apply frameworks and tools to develop a start-to-finish product marketing plan
Who is This Program For?
This program is ideal for:
Mid to senior-level professionals interested in driving product management and contributing to business growth
Professionals making a lateral career move from an adjacent field such as sales, marketing, engineering, and UI/UX will also find this program beneficial as it will help build their proficiency in understanding the implications of technology on the product portfolio and managing cross-functional roles in product management
Here are some of the most popular job titles in this field:
Product Manager/Product Owner
Associate Product Manager
Product Leader
Product Specialist
Digital Product Lead
E-commerce Product Manager
Product Marketing Manager
Live Sessions on GenAI for Product Managers
ChatGPT enhances productivity by automating repetitive tasks, brainstorming creative solutions, and offering insights that help in decision-making throughout the product development process.
Engage in live session by industry expert and learn the applications of this tool
Co-Pilot allows product managers to quickly prototype ideas, streamline development processes, and ensure code quality, enabling faster iterations and more efficient product delivery.
Engage in live session by industry expert and learn the applications of this tool
Gemini is a cloud-based tool that empowers product managers by providing comprehensive product analytics and customer insights. It helps in tracking product performance, understanding user behavior, and optimizing features through data-driven recommendations, enabling product managers to make informed decisions and drive product success.
Engage in live session by industry expert and learn the applications of this tool
Product Manager’s Toolkit
Gain hands-on experience on cutting-edge tools used by product managers in top companies
Maze is a user research and testing platform that allows product managers to quickly validate ideas, prototypes, and designs with real users. It helps in gathering actionable insights through rapid testing, ensuring that product decisions are data-driven and user-centered, ultimately reducing the risk of building the wrong features.
Asana is a project management tool that helps product managers streamline workflows, track progress, and collaborate with cross-functional teams. It enables clear task assignment, deadline management, and real-time updates, ensuring that projects stay on schedule and team communication is seamless.
Engage in live session and gain knowledge on tool
Domo is a business intelligence tool that empowers product managers to make data-driven decisions by visualizing key metrics, integrating data from multiple sources, and generating real-time insights.
Engage in live session and gain knowledge on tool
Mixpanel is an advanced analytics tool that enables product managers to track user interactions, analyze behavior, and measure the impact of product features. It provides detailed insights into user engagement and retention, helping product managers make informed decisions to optimize the user experience and drive product growth.
Engage in live session and gain knowledge on tool
Miro is a collaborative online whiteboard that aids product managers in brainstorming, planning, and visualizing ideas with their teams in real-time. It facilitates agile workflows, mind mapping, and wireframing, making it easier to align teams, capture feedback, and iterate on product concepts from the initial idea to the final design.
Engage in recorded sessions
Balsamiq is a wireframing tool that helps product managers quickly create low-fidelity mockups of user interfaces. It allows to visualize ideas, iterate on designs, and communicate concepts to stakeholders early in the development process, ensuring alignment and saving time before moving to high-fidelity designs.
Engage in recorded sessions
Google Analytics is a web analytics tool that provides product managers with insights into user behavior, traffic sources, and website performance. It helps track key metrics, understand user demographics, and make data-driven decisions to improve product features, optimize user experiences, and drive growth.
Engage in recorded sessions
Program Modules
Case Studies
Whirlpool Gladiator GarageWorks
Explore how Whirlpool listened to customer frustrations and gathered insights on the clutter in their garages. This discovery process led to the creation of GarageWorks—solution packages to help customers reclaim their garages through better organization.
Pareto Intelligence
Examine the process of taking a health care-related service and turning it into a product as Pareto Intelligence has done with their technology solutions to improve value-based outcomes.
Amazon Kindle Fire Phone
A post-mortem study about the doomed product that the company's CEO was adamant about creating while refusing to listen to what customers actually wanted.
Airbnb
Examine the role that professional photography plays at Airbnb while going through the eleven steps of the company's growth-hacking strategy.
WeWork
Study an example of top-down market sizing and how WeWork achieved this.
Motorola
Motorola is ready to launch its Droid 2 smartphone. Just before launch, the company's biggest customer, Verizon, conveys that consumers don't like the camera button and asks for a redesign. What steps do you take in this situation?
Note: Kellogg Executive Education's use of product and company names does not imply that it is affiliated with or endorsed by them.
Program Faculty
Associate Dean for Digital Innovation; McCormick Foundation Chair of Technology; Clinical Professor of Marketing; Director of the Center for Research in Technology and Innovation
Professor Sawhney is a globally recognized scholar, teacher, consultant, and speaker in business innovation, modern marketing, and enterprise analytics. He has written seven m...
Instructors
Product Strategy Leader
Tami Reiss is a product strategy leader with 15+ years of experience helping startups, established enterprise companies, and community profit organizations define their produc...
Product Manager
Steven is a Product Manager at Palo Alto Networks, an industry-leading cybersecurity provider. In his 12+ years in Product, he has worked with a broad swath of companies inclu...
UX/UI Design Lead
Tamara has lived as an expat for nearly nine years and visited 70 countries, all while working at Google, Automattic, and Oliver Wyman. She has approached her career with the ...
What Our Past Participants Say
Note: The participant testimonials are from the global cohort of the program.
Program Certificate
Upon successful completion of the program, Kellogg Executive Education will grant a verified digital certificate of completion to participants.
Note:
After successful completion of the program, your verified digital certificate will be emailed to you in the name you used when registering for the program.
All certificate images are for illustrative purposes only and may be subject to change at the discretion of Kellogg Executive Education.
This online certificate program does not grant academic credit or a degree from the Kellogg School of Management.
Emeritus Career Services
15 Recorded sessions and resources in the following categories
(Please note: These sessions are not live)
Resume And Cover Letter Building
Job Search Navigation
Interview Preparation
LinkedIn Profile Optimization
Access To Interview Preparation Guidebooks in Business Analytics and Data Science, Digital Marketing, And Product Management.
Note: -
Kellogg Executive Education or Emeritus do NOT promise or guarantee a job or progression in your current job. Career Services is only offered as a service that empowers you to manage your career proactively. The Career Services mentioned here are offered by Emeritus. Kellogg Executive Education is NOT involved in any way and makes no commitments regarding the Career Services mentioned here.
Job Placement Assistance
Job openings are sourced by the Career Services team and virtual hiring drives are conducted for the applicants.
Dedicated online portal for all candidates where they can apply for jobs & track past applications.
Regular job postings.
Please note:
Kellogg Executive Education or Emeritus do NOT promise or guarantee a job or progression in your current job. Career Services is only offered as a service that empowers you to manage your career proactively. Emeritus offers the Career Services mentioned here. Kellogg Executive Education is NOT involved in any way and makes no commitments regarding the Career Services mentioned here.
Job placement assistance will extend for 3 months from the start date of the service.
Job placement assistance is focused on students with 0 to 5 yrs. of experience.
This service is available only for Indian residents enrolled in select Emeritus programs.
Financing Options* Starting at INR 8,099/month.
Program Fee | Maximum Loan Amount | Tenure (months) | EMI |
|---|---|---|---|
INR 2,95,000 + GST | INR 3,48,100 | 36 | INR 11,987 |
INR 2,95,000 + GST | INR 3,48,100 | 48 | INR 9,512 |
INR 2,95,000 + GST | INR 3,48,100 | 60 | INR 8,099 |
Also available in 12/ 18/ 24 months EMI plans.
Note:
The above EMI's are indicative and figures in INR are approx.
The EMI's offered by each of the loan providers might vary from the above figures, depending upon tenure and loan amount to be disbursed.
Our Program Advisors will help you with information on how to avail a loan from our loan providers.
*Applicable only for Indian residents.
Note:
The above EMI's are indicative and figures in INR are approx.
The EMI's offered by each of the loan providers might vary from the above figures, depending upon tenure and loan amount to be disbursed.
Our Program Advisors will help you with information on how to avail a loan from our loan providers.
*Applicable only for Indian residents.
This program is open for enrollments for residents of India, Bangladesh, Bhutan, Myanmar, Nepal, Pakistan, Sri Lanka, Philippines, Indonesia, Thailand, Vietnam, and Malaysia only.
Registration for this program is done through Emeritus. You can contact us at kellogg.execed@emeritus.org
Early registrations are encouraged. Seats fill up quickly!
Flexible payment options available.
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